Coaching...

Your Coach, Your Hours, Your Pace. Finally.

The problem - the old way isn't working

Coaching, But Not As You Know It

Traditional coaching wasn’t built for the way you actually work.

You're mid-project, facing a decision, stuck on something, and your next coaching session is several days away. By the time it arrives, the moment has passed. You've already muddled through. And you're paying for an hour you didn't really need.

NOW, there is a better way!

What is In-The-Moment-Coaching?

It's a flexible, modern alternative built around your schedule, not your coach's schedule.

When you hit a wall, simply message your coach through a dedicated platform. Share your question, what you've already tried, or the specific point where you're stuck. Your coach reviews your message and sends a detailed, thoughtful response during their daily coaching hours (usually within 24 hours).

No waiting rooms. No calendar juggling. No booking an hour-long appointment a week out for a question that needs ten minutes of clarity.

Just real support, exactly when you need it.

Built for you

In-The-Moment-Coaching was made for people like you

🩺 Medical & Vet Professionals

Finishing a long shift at 8pm needing a sounding board today, not next Thursday. Your support doesn't stop at office hours.

🌍 Different Time Zones

Tired of adjusting your schedule for a coach on the other side of the world? Time zones stop being a barrier.

⚡ High-Achievers, Packed Diaries

Can't justify an hour mid-week? Send your question, get a focused response, and get on with your day.

How it works

Simple. Effective. Flexible.

  • Message your coach

    Share your question, challenge, or situation in your own words, whenever it comes up. No format to follow. No long form to fill out.

  • Your coach gets to work

    During set daily coaching hours, your message gets full, thoughtful attention. No templates, just a genuine response written specifically for you. Waiting for you in a secure platform for when you have a moment in your day (or evening).

  • You get unstuck

    Receive a detailed, personalised response usually within 24 hours, so you can move forward with clarity and confidence.

Same expertise. No rigid schedules. Faster progress.

Your goals don’t wait for a convenient time slot... and now, neither does your coaching.

Coaching Hours

When I set aside time specifically for coaching

Coaching hours rotate through the week to accommodate different schedules and time zones.

Messages outside these hours are responded to during the next session.

DAY

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

COACHING HOURS

8:00pm – 9:30pm

12:00pm – 1:00pm

7:00am – 8:30am

12:00pm – 1:30pm

7:00pm – 8:30pm

10:00am – 11:30am

no coaching hours

PERFECT FOR

• Late-shift vet professionals,

North American clients

• UK lunch breaks, Central

European time zones

• Early risers, Australian & Asian

clients

• Week planning, European time

zones

• Post-work reflection, US East

Coast clients

• Weekend personal development time

• Rest & recharge - for both of us

I aim to repond to all messages within 24 hours during coaching days.

Inner-Circle members can flag time-sensitive questions and they'll be prioritised at the next session.

Please note there are no coaching hours on holidays.

SCROLL DOWN 🔽 TO LEARN MORE ABOUT IN-THE-MOMENT COACHING, THE TRUSTED BRAND VET PROGRAMME, AND HOW WE CAN SUPPORT YOU.

Is In-The-Moment-Coaching Right for You?

Traditional Coaching vs...

  • Availability

    Fixed appointment slots

  • Flexibility

    Booked days in advance

  • Time commitment

    1hr+ per session

  • Time zones

    Often a barrier

  • Out-of-hours support

    Rarely

  • Pace

    Their schedule

In-The-Moment-Coaching with Joanne Moorhouse Creative

  • Availability

    Message anytime, response within 24hrs

  • Flexibility

    Support when you actually need it

  • Time commitment

    Fits around your day

  • Time zones

    Never a problem

  • Out-of-hours support

    Yes! Evenings, early mornings, weekends

  • Pace

    Yours

Memberships

Choose Your Level of Support

Whether you’re just getting started or ready to transform every aspect of your professional presence, there’s a membership built for where you are right now.

Tier 1

In-The-Moment-Coaching Membership

from £67/m

The straightforward, flexible way to have a coach in your corner, with flexible scheduling.

  • Up to 4 coaching messages/mo

  • Detailed, personalised responses

  • Within 24hrs during coaching hours

  • Any time zone, any schedule

  • Perfect for those just starting out!

Perfect for busy professionals who want consistent, accessible guidance without the commitment of a full programme.

12 month minimum term.

30 day peace of mind guarantee.

Flexible Payment Terms:

Monthly - most accessible

Quarterly - modest saving

Annual upfront - best discount

Card (GBP) or bank transfer (multi-currency)

* see terms for more info

This is

Tier 2 - Inner Circle

In-The-Moment-Coaching Membership

from £147/m

Everything in Tier 1, plus deeper support, resources and priority responses.

  • All Tier 1 coaching benefits PLUS

  • Unlimited coaching messages (within reason)

  • Priority responses

  • Extended coaching support

  • Additional resources & tools

  • PLUS exclusive members community, monthly content calendar prompts, priority AND weekend availability, annual birthday headshot session, growing resource library, FREE guest expert masterclasses, semi-annual brand audit, monthly content feedback, and affiliate programme that rewards you for referring us to your colleagues and friends.

Ideal for those who want more. More depth, more accountability, more momentum.

12 month minimum term.

30 day peace of mind guarantee.

Flexible Payment Terms:

Monthly - most accessible

Quarterly - modest saving

Annual upfront - best discount

Card (GBP) or bank transfer (multi-currency)

Flexible payment options across both tiers. Pay in full for the best rate, or spread costs quarterly or monthly.

All 12-month coaching memberships come with a 30-day peace of mind guarantee. Please see your contract or speak with us for more information.

The Trusted Brand Vet Success Programme

from £815/m

for a complete visual communications program & our help for 12 full months!

Just £9,780 for a full transformational year

A complete 12-month partnership to build, grow, and establish you as a trusted, recognised name in your field. Exclusively for those in the veterinary sector.

  • Ongoing in-the-moment--coaching throughout the year

  • Personal brand strategy, built around you

  • Professional remote photography included

  • Content creation support

  • Training and development

  • PLUS group coaching every month (recorded), priority bookings and in-the-moment coaching, one point of contact for every aspect, evening & weekend availability, copy of Joanne's latest book Trust At First Sight (book & workbook), exclusive online community, FREE admission to any masterclasses offered, affiliate programme that earns you rewards for sharing this program with other practices, and much more

  • All practices welcome - with special emphasis on independent practices

  • Worldwide, 100% online programme

  • Option for in-person photography sessions and meetings for those within 5 miles of Thirsk, North Yorkshire for no extra cost if you prefer (small upcharge for those up to 10 miles away).

  • PAY UP FRONT AND SAVE ££. Save £5000 off programme full cost when choosing to pay up front (price above reflects this savings).

  • 30-day peace of mind guarantee.*

12 month minimum term. 30 day peace of mind guarantee.

Flexible Payment Terms:

Monthly - most accessible

Quarterly - modest saving

Annual upfront - best discount

Card (GBP) or bank transfer (multi-currency)

*If you find this programme is not for you within the first 30 days, just message us and you will owe us nothing further, or if you pre-pay, we will refund you for the remaining program minus 1 month. You may keep the book regardless, so why wait any longer to stand out and build trust... with our help!

What exactly is remote photography? Check out this short video to learn more about this convenient way to have a professional photoshoot without hours out of the office.

Frequently Asked Questions

What is In-The-Moment-Coaching?

It's a flexible, modern alternative built around your schedule, not your coach's.

When you hit a wall, simply message your coach through a dedicated platform. Share your question, what you've already tried, or the specific point where you're stuck. Your coach reviews your message and sends a detailed, thoughtful response (via message, audio or video) during their daily coaching hours (usually within 24 hours).

No waiting rooms. No calendar juggling. No booking an hour-long appointment a week or more out for a question that needs ten minutes of clarity.

Just real support, exactly when you need it.

How long are sessions?

In-The-Moment-Coaching sessions are short and to the point so you can clear the block quickly and move forward. This style is perfect for those who are neurodivergent or have a disability which makes traditional sessions more difficult. Express laser coaching sessions are typically 15 minutes, 1:1 and group coaching sessions are 60 minutes. They’re designed to be efficient and easy to fit into busy schedules for those who prefer traditional sessions.

What kind of things can I be coached on?

Anything related to branding, marketing, visual storytelling, content planning & creation, strategy, confidence on camera, productivity, or growing your business. If it helps you build your brand, improve your visibility, or communicate with more impact, we can work on it. We can also make introductions if there is a subject you wish to work on that would benefit from someone with that speciality. Please note introductions are just that, and we cannot be responsible for any costs or results.

What if I cannot attend a group session?

All group calls are recorded with links placed in a private group that members have access to, and you can submit questions in advance. You’ll still get support even if your schedule is busy or unpredictable.

Do you offer payment plans?

Yes. Most programs have both full-pay and quarterly or monthly payment options. You can choose whichever makes it easier to fit it into your budget. Laser coaching is the only one which requires payment in full up-front. All coaching programs come with a 30-day peace of mind guarantee. Remember, the business services we offer may be tax deductible. Please check with your accountant to confirm. For those in the UK, you may also be able to use a portion of your Access to Work grant towards our services. Please check with your advisor for further details or visit https://www.gov.uk › access-to-work for further info.

Do you offer monthly or one-off individual coaching sessions?

Our coaching memberships run on a 12-month minimum term. For established clients, we also offer shorter 3, 6, or 9-month individual plans on request. We don't offer one-off sessions because in our experience, real change comes from the consistency and momentum that regular sessions provide.

If you're looking for something lower-commitment, our Brand Audit might be a great starting point. It gives you a clear picture of where your brand stands right now, along with a tailored report of recommendations you can act on at your own pace.

To find out which option is right for you, please book a Discovery Call.

Is coaching only for veterinary professionals?

Not at all. While The Trusted Brand Programme exclusively supports the veterinary and healthcare space at this time, my other coaching options are designed for creatives, entrepreneurs, consultants, and service professionals in all industries. If you are interested in the Trusted Brand Programme, but are in a different industry, please register your interest HERE for future versions which are for all industries.

What if I’m not photogenic or hate being on camera?

You’re not alone. Photography coaching includes dedicated camera confidence support, helping you show up naturally and use visuals that reflect your personality without feeling forced. You’ll never be placed in front of a camera without guidance or support.

During group coaching sessions, you’re welcome to choose how you participate. You may actively contribute to the conversation or simply sit back and listen. While you’ll gain the most value from attending with your camera on, we understand that this can feel uncomfortable for some. As long as you’re engaged, you may keep your camera off during group calls if you prefer. We politely request all microphones are kept off unless you are called upon to speak. This helps minimise any distractions for other members.

For 1:1 coaching sessions, we do require cameras to be on. These sessions are conversational, personalised, and involve only you and your coach, allowing for a more connected and effective experience.

All group coaching sessions are recorded and shared within a private group, so you can catch up if you’re unable to attend a session. We understand that life happens and allow up to two missed sessions. If needed, you may also designate a trusted member of your company to attend a session on your behalf.

To protect the privacy and confidentiality of our clients, bots or AI assistants are not permitted in any coaching sessions. As sessions are already recorded, bots can be distracting and may compromise the private and confidential nature of the coaching environment. 1:1 Coaching calls are recorded and sent to the individual so they can refer back to it as needed.

What exactly is remote photography? Check out this short video to learn more about this convenient way to have a professional photoshoot without hours out of the office.

Remote brand photography and flexible in-the-moment- coaching for busy professionals. Specialising in the veterinary and service sectors.

📍 Thirsk, North Yorkshire  |  🌍 Remote worldwide

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© Copyright 2026. Joanne Moorhouse Creative. All Rights Reserved. The information provided on this website is for informational purposes only and is not intended as advice. We disclaim all liability and responsibility arising from any reliance placed on the contents of this website. As we do not know your individual circumstances, we cannot provide personalised advice. JMC is based in Thirsk, North Yorkshire (UK), but serves clients worldwide. Full copyright terms can be found HERE. By interacting with this site, you authorise Joanne Moorhouse Creative to contact you from time to time with meaningful information. This can be discontinued at any time by contacting us at [email protected]. Non-refundable. Remote photoshoots come with a 100% reshoot guarantee should tech unexpectedly fail on the day. Please check the mobile signal in advance to ensure you can connect to our platform. Special photo days are non-refundable but may be exchanged for another date with sufficient notice. Coaching programs come with a 30-day happiness guarantee. See your T&Cs for further details.