Insights, Stories & Visual Communication Tips

Practical photography, branding, and marketing advice designed for busy professionals who want to build a confident, impactful online presence.

Welcome to the JMC Blog, your go-to space for simple, actionable guidance on photography, branding, and visual communications. Here you'll find tips that save you time, help you stand out online, and make your brand feel more professional and more you.

Whether you're a veterinary practice looking to strengthen client trust, a global team wanting consistent visuals, or a busy entrepreneur building your online presence, you’ll find plenty of helpful insights, behind-the-scenes stories, and real-world examples from your friends at Joanne Moorhouse Creative.

Studio News (for all industries)

When seasons shift, your brand should too

When seasons shift, your brand should too

As the seasons change, we can’t help but notice the shift around us. The green leaves of summer give way to vibrant reds, oranges, and golds. It’s nature’s way of reminding us that transformation is n... ...more

your brand ,entrepreneurship

September 08, 20252 min read

A simple way to make every first impression count

A simple way to make every first impression count

Your headshot is your professional introduction — online and in person. Update it to show consistency, build trust, and make every first impression count. ...more

your brand ,entrepreneurship remote photography &photography

August 27, 20252 min read

From Concept to Camera

From Concept to Camera

Wondering how to plan a photoshoot that actually feels like you? Learn exactly how we go from first idea to dreamy, on-brand images — with clarity, creativity, and a genuinely enjoyable experience at ... ...more

your brand ,camera confidence veterinary entrepreneurship remote photography &photography

August 11, 20256 min read

The Successful VetBrand

What Pet Owners Really Look For Before Choosing a Vet (Hint: It’s Not Price)

What Pet Owners Really Look For Before Choosing a Vet (Hint: It’s Not Price)

Discover what really influences pet owners when choosing a vet, and why it’s rarely about price. Learn how emotion, trust, and authentic storytelling can strengthen your veterinary branding and attrac... ...more

your brand ,veterinary &entrepreneurship

October 14, 20253 min read

Helping Veterinary Practices Connect with Clients and Build Trust

Helping Veterinary Practices Connect with Clients and Build Trust

When I’ve moved to a new area (which I have done a lot!!) and not had anyone I could trust to ask,... ...more

your brand ,veterinary entrepreneurship remote photography &photography

October 01, 20254 min read

Is your practice ready for a seasonal refresh?

Is your practice ready for a seasonal refresh?

Learn how autumn’s changes can refresh your veterinary branding. Get quick tips, a success story, and apply for our 12-Month Veterinary Success Program with exclusive founding circle savings and bonus... ...more

your brand ,veterinary &entrepreneurship

September 10, 20252 min read

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