Support that

doesn’t ask you to

be someone else

Hi. I'm Joanne. I help camera-shy and neurodivergent business owners feel like themselves in front of the lens, and sound like themselves everywhere else.

Many of my clients have spent years dodging the camera or letting a stock image stand in for their face. Myself included. That's not a lack of confidence, it's a normal response to feeling exposed or unmasked. My job isn't to polish you into someone else. It's to help you feel comfortable enough that your photos and words match who you really are, not your alter ego. The photography and coaching are one problem solved from two angles, and fixing one without the other would leave it sticking out.

What I believe.

Support should fit you, not the other way round

I know what it’s like to be exhausted by the end of the day and still unable to switch off. I know how calls, group sessions and cameras can drain you. So I changed the rules.

You should feel safe and have time to think

Everything is remote, so your sessions are held somewhere convenient, and familiar. Coaching is written, so you can think before you reply. Replies sit in your private portal, so there are no notes to scribble and nothing to forget.

You should never have to perform

Photoshoots happen through my specialty platform and connect through your own phone, at your pace. There is never any pressure to perform, no forced poses required, and no timezone struggles to overcome.

Meet Joanne

A bit of background

I've loved photography since the age of 4. My first camera was a Fisher Price toy camera, then polaroid, point and shoot, disposable cameras, the joys of darkroom photography, embracing digital cameras and now remote "virtual" photoshoots. The path from there to here took a few unexpected turns (thanks to the pandemic and a re-brand) but that is what makes me different from others photographers or coaches. I'm not afraid to embrace change as it can bring unexpected rewards.

After training as a teacher, I built a career across travel, real estate, graphic design, publishing, retail, charities and medical settings, always centred on great customer service. I later earned a Visual Communications degree as an adult, because the love of learning never left, and my years inside veterinary practices gave me insight most photographers simply don't have when working with my veterinary clients.

This experience is the foundation of what I bring to Joanne Moorhouse Creative everyday. I understand the industries I work in because I've worked in them myself, not just second-hand knowledge. When a new author, busy director, practice manager, or overwhelmed entrepreneur comes to me, they don't have to spend half the session explaining their world, because chances are I have some experience in it.

Why I do things differently

As a busy, neurodivergent entrepreneur myself who juggles a busy schedule, along with family commitments, I know what it feels like to need support that feels like it doesn’t quite exist yet. To look at the options available and think none of these were designed with ME in mind.

That experience is built into everything I do. Remote photography sessions (while they began because of the pandemic) came into their own out of understanding that not everyone is comfortable with a stranger in their space, or a camera pointed at them in an unfamiliar environment. Call-free coaching came out of knowing that the people who need support most are often the ones least able to handle a video call for an hour or more without feeling restless, or carve an hour out of a rigid weekly schedule.

Flexible, personal, and genuinely hassle-free isn't just a goal. It's the whole point of what I do.

Every session, every coaching response, every interaction is designed to meet you where you are. Not what is convenient for me.

I love meeting people, hearing their stories, and finding ways to help them show the world who they really are, through images, through conversation, or both.

When I’m not working, you’ll almost certainly find me somewhere outdoors with my camera, exploring the quieter locations of the North Yorkshire countryside and seeing what I find. Alternatively, I might be sitting in a favourite café or visiting a local farm shop and seeing what local treats can be found. I've grown up loving music, so when times get a bit overwhelming, I'll pop on my favourite tunes and hum along while I work. And, when on my adventures, you can be sure if animals are around, I won't be far away.

I care deeply about the causes closest to my heart, particularly animal rescue and mental health, and I try to put that care into action when possible by volunteering or donating my services to worthy causes. I also will often donate a percentage of my earnings to support a local cause from time-to-time when able.

Wherever you are in the world, and wherever you are in your business, I’m here for you

If these sound familiar, then let's have a conversation

• You've avoided updating your photos for longer than you'd like to admit.

• You're neurodivergent, or you simply find performing on demand draining rather than energising. (call-free coaching could be perfect for you)

• You run a business, are part of a team or manage a company, and are brilliant at what you do but often feel invisible online.

• You want growing your brand to feel easy, not another task you're dreading.

• You know you need to be more visible, but you just don't think you have the time to have a professional photoshoot and/or be more visible online. (psst... this is why remote photoshoots are a game changer!)

No pressure, no hard sell. Just an honest conversation about how we can help.

As featured on the following podcasts

Want my help deciding which service is best for you?

Be more visible, without changing who you are.

Subscribe to E-Studio News

A calmer way to be visible. Remote brand photography & call free coaching for busy professionals. Neurodivergent & disability inclusive.

Copyright 2026. Joanne Moorhouse Creative. All Rights Reserved. This includes all images, content and services within this entire website.

This website is for general information only, not personalised advice. Joanne Moorhouse Creative cannot account for your individual circumstances, and accepts no liability for reliance on its content, nor for earnings if you choose to work with us. Full terms are available above. Joanne Moorhouse Creative is based in North Yorkshire, UK, and serves clients worldwide. By interacting with this site, you agree we may contact you occasionally with relevant information. You can opt out anytime by getting in touch.