MakeYour
MissionVisible.
Smart visuals + brand strategy
for purpose-driven professionals,
with an emphasis on the veterinary,
health and wellness sectors
Visual strategy for purpose-driven professionals
making a real difference in the world.
Helping You Turn Expertise into Influence
At JMC, we simplify your visual brand, so you can focus on making an impact.
You’ve built a career around purpose, now it’s time your brand reflected it.
At JMC (Joanne Moorhouse Creative), we help purpose-led professionals and veterinary, health, and wellness practitioners show up with clarity and confidence through strategic photography, design, and coaching. Whether you're starting fresh, scaling up, or navigating change, we guide you every step of the way.
Our clients come to us because they’re ready to be seen, trusted, and remembered. We deliver more than visuals; we deliver systems, confidence, and clarity that make marketing easier and more effective.
Let’s create a brand that does justice to the work you do.
Curious how we can help? Book An Exploration Call today, where we will chat about you and your brand, answer your questions and explore what your next step could look like, with our help.
Strategic Support for Brands That Do Good Work
From photography to design and coaching, we help you look the part and lead with purpose.
Photography
Graphics/Content Creation
Coaching + Strategy
Headshots, Brand Storytelling, Team photos, Remote Team Building Experience, First Impressions Annual Retainer and Special Brand Days throughout the year..
Brand Visuals, Custom Templates, Newsletters, Social Banners & Social Graphics.
Mini Brand Reviews, Brand Audits, 1:1 and Group Coaching, Brand Strategy, and our Signature Visual Communications Programs
We tailor our services to meet you where you are, with your goals, timeline, and budget in mind. Ready to simplify your visual branding? Grab our FREE Program and Pricing Guide to learn more about our programs and services.
Meet Joanne, Creative Director and Founder of JMC
Visual storyteller. Creative strategist. Trusted partner for purpose-led professionals.
I’m Joanne, a remote-first visual communications expert who helps professionals, especially those in the veterinary, wellness, and healthcare space, to shine.
With a lifelong love of photography, over 20 years of experience in visual communications and a background in veterinary medicine, health and wellness, creative, travel, property, and customer service design, I bring a unique mix of creativity, clarity, and compassion to everything I do.
I look forward to meeting you and helping your brand go from strength to strength.
Our Vision:
A world where every brand, no matter how busy or behind the scenes, feels empowered to communicate visually with clarity, creativity, and confidence.
Mission Statement:
Your work is meaningful. Your brand should reflect that.
To empower professionals to show up confidently, build trust through authentic visuals, and grow their brand with purpose and ease.
Our Values:
Creativity - We believe in thinking creatively, finding beauty in the everyday, and using visuals to tell compelling stories.
Connection - We approach every project with warmth, empathy, and a people-first mindset.
Sustainability – We use remote technologies and streamlined systems to reduce waste and our carbon footprint.
Empowerment – We don’t just deliver products and services, we teach you how to use them, love them, and grow with them.
Simplicity – No jargon. No overwhelm. Just simple strategies that work.
Why Should You Trust JMC?
✔ 20+ years
in visual communications
✔ Former veterinary receptionist. I speak your language
✔ Clients in 10+ countries
✔ Author of Remote Stories Around the WorldTM
✔ 30-Day Happiness Guarantee
How is JMC different?
Our Promise To You
We proudly welcome and support clients of all abilities, neurotypes, cultures, and identities. Whether you're joining us for a photoshoot, brand strategy or coaching call, creative collaboration, or any of our services, we’ll work with you to ensure your experience is flexible, empowering, and tailored to your needs.
At Joanne Moorhouse Creative, we are committed to creating a safe, respectful, and fully accessible experience for every client, regardless of your location, background, identity, or communication needs.
🌻 We believe that true creativity thrives in inclusive spaces. That’s why diversity, equity, inclusion, and accessibility (DEIA) are built into the heart of everything we do.
We are proud to be accredited by the Good Business Charter.
TRY ANY OF OUR PROGRAMS RISK-FREE FOR 30 DAYS
30-Day Happiness Guarantee
Try any of our signature coaching and photography programs risk-free for 30 days. If you are not 100% satisfied, let us know within the first 30 days, and you will owe us nothing further.*
All remote photoshoots come with a 100% Reshoot Guarantee should technical issues unexpectedly arise on the day. Our clients have come to love remote photoshoots so much, we made it a permanent offering, so why not experience this exciting and convenient way to have a professional photoshoot today? You may never look back!*
*(See T&Cs for further info)
We’re dedicated to helping professionals and businesses stand out with impactful visual storytelling. From stunning photography to strategic brand design, team building and coaching, our passion is in every detail. Stay connected with us for expert insights, exclusive offers, and creative inspiration. Let’s bring your brand to life, one powerful story at a time.
Legal
Newsletter
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© Copyright 2025. Joanne Moorhouse Creative. All Rights Reserved. The information provided on this website is for informational purposes only and is not intended as advice. We disclaim all liability and responsibility arising from any reliance placed on the contents of this website. As we do not know your individual circumstances, we cannot provide personalised advice. JMC is based in Thirsk, North Yorkshire (UK), but serves clients worldwide. Full copyright terms can be found HERE. By interacting with this site, you authorise Joanne Moorhouse Creative to contact you from time to time with meaningful information. This can be discontinued at any time by reaching out to us at [email protected]. Non-refundable. Remote photoshoots come with a 100% reshoot guarantee should tech unexpectedly fail on the day. Please make sure to check the mobile signal in advance to make sure you will be able to connect to our platform. Special photo days are non-refundable but may be exchanged for another date with sufficient notice. Coaching programs come with a 30 day happiness guarantee. See your T&Cs for further details.